Tourism businesses reach travelers through Online Travel Agencies (OTAs) like Booking.com and Airbnb, and increasingly through visual social platforms such as Instagram and TikTok, where short video content showcasing a destination or property drives discovery. Reviews on platforms like TripAdvisor and Google strongly influence booking decisions because travelers treat them as trusted, independent proof of quality, which is why responding professionally to both positive and negative reviews matters. A free Google Business Profile -- listing accurate location, hours, photos, and contact details -- is one of the highest-impact, lowest-cost steps a small tourism business can take to be found in local search results.