Social Media Management for Business
Master platform strategy, content creation, community management, paid advertising, and analytics to grow a business's social media presence.
Module 1: Foundations of Social Media Marketing
Understand how social media fits into a business's broader marketing goals before posting a single piece of content.
Module 2: Choosing the Right Platforms
Match each major platform to the audience and business goal it serves best, rather than trying to be everywhere.
Module 3: Building a Content Strategy
Plan what to post, how often, and why, using content pillars and a simple content calendar.
Module 4: Creating Engaging Content
Apply the basics of strong visual content and persuasive, platform-appropriate copywriting.
Module 5: Community Management & Engagement
Respond to comments and messages in a way that builds trust, and handle negative feedback professionally.
Module 6: Paid Social Advertising Basics
Understand how boosted posts differ from full ad campaigns, and how to set a sensible budget and target audience.
Module 7: Influencer & Partnership Marketing
Use influencer and user-generated content partnerships to extend reach credibly and affordably.
Module 8: Social Media Analytics & Reporting
Measure what actually matters -- reach, engagement, and conversion -- using each platform's built-in analytics tools.
Module 9: Social Media Crisis Management & Brand Voice
Define a consistent brand voice and know how to respond calmly and quickly if a social media situation turns into a crisis.
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