Digital Marketing Fundamentals
Learn to plan, launch, and measure digital marketing campaigns across social media, search, and email.
Module 1: The Digital Marketing Landscape
Get an overview of the channels, terms, and strategic thinking behind modern digital marketing.
Module 2: Know Your Audience -- Market Research & Personas
Learn how to research your target market and build buyer personas that guide every marketing decision.
Module 3: Content Marketing Fundamentals
Learn how to plan and create valuable content that attracts and retains an audience.
Module 4: Social Media Marketing
Choose the right platforms and build an organic social media presence that grows engagement.
Module 5: Search Engine Optimization (SEO) Basics
Understand how search engines rank content and how to optimize a website or page to be found.
Module 6: Email Marketing
Build and manage an email list that nurtures leads and drives repeat business.
Module 7: Paid Advertising Fundamentals
Learn how paid ads on platforms like Meta and Google work, including targeting and budgeting.
Module 8: Analytics & Measuring ROI
Use data to understand what's working and calculate the return on your marketing investment.
Module 9: Influencer & Affiliate Marketing
Explore how partnering with influencers and affiliates can extend a brand's reach cost-effectively.
Module 10: Building a Digital Marketing Strategy & Career Path
Pull together everything you've learned into a cohesive strategy, and explore career and freelance opportunities.
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