Digital Marketing & Growth Strategy Professional
Go beyond the basics with a full-funnel, data-driven approach to SEO, paid media, content, and growth -- built for real campaigns and real budgets.
Module 1: Foundations of Digital Marketing Strategy
Learn how paid, owned, and earned channels fit together and how to plan a campaign around a clear goal.
Module 2: Market Research & Buyer Personas
Use research methods and buyer personas to target marketing spend at the right audience.
Module 3: SEO Fundamentals
Learn how search engines rank pages and how to optimize a site for organic visibility.
Module 4: Content Marketing & Storytelling
Plan content that attracts and retains an audience by solving real problems.
Module 5: Social Media Marketing & Platform Strategy
Choose the right platforms and content formats to build an engaged audience.
Module 6: Paid Search Advertising (Google Ads & PPC)
Understand how search ad auctions work and how to control cost per result.
Module 7: Paid Social Advertising
Use audience targeting and creative testing to run effective paid campaigns on social platforms.
Module 8: Email Marketing & Marketing Automation
Build automated email sequences that nurture leads without manual, one-off sending.
Module 9: Analytics & Data-Driven Decision Making
Use web analytics to measure what's working and make evidence-based marketing decisions.
Module 10: Conversion Rate Optimization & Growth Experimentation
Turn more of your existing traffic into customers through structured testing.
Module 11: Building a Career in Digital Marketing
Map practical routes into digital marketing roles, including freelance and remote work.
Sign in to track your progress and earn a certificate.
Sign In / Join Free